Cultural DNA: The Key to Competitive Advantage

Nancy Egan, Principal
New Voodou

 

Speaker Bio
Nancy Egan heads, New Voodou, a small consultancy that provides marketing strategy, branding, content development, and media relations to design community. A pioneer in the field of professional services marketing, she held senior marketing and management positions with several international design firms before establishing her independent practice. Through her work as an advisor and author she addresses the role of design and designers in a variety of contexts. A frequent lecturer, panelist, and workshop leader on a range of design and marketing topics, she shares her expertise with various organizations and professional societies including the American Institute of Architects, the Society of Marketing Professional Services, and the Urban Land Institute.

 

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