A Really, Really Smart Way to Get Senior AEC Firm Leaders to Start Sharing Knowledge on a Social Network

How do we get our senior leaders to start sharing knowledge on social networks?

It’s a great question, and not just for marketing directors and intranet managers. Most of the senior leaders of architecture and engineering firms we talk to at Knowledge Architecture want to share their knowledge on LinkedIn, the company blog, and intranet. However, they have two very valid concerns which need to be addressed:

1) How do I know what knowledge of mine is valuable?
2) Where will I find the time?

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Posted: October 9th, 2014 | Filed under: All Posts, Clips | Tags: | Comments Off on A Really, Really Smart Way to Get Senior AEC Firm Leaders to Start Sharing Knowledge on a Social Network

3 Myths about Content Marketing in AEC Firms

We asked the panelists in the Trends in Web Communications Panel Discussion at KA Connect 2014 to describe the biggest myths about content marketing in AEC firms. Here’s what they had to say.

Myth #1: Content Marketing Generates Immediate Results

“The time it takes to get from committing yourself to offering original content and trying to make that content become meaningful and valuable to the time you’re going to see substantial business outcomes from it can be quite long.

Usually we tell clients it is a three-year window before you start to see the types of business outcomes that you really would like to get from a [content marketing] effort. You’re building something that’s long term and sustainable. I think that sometimes clients are looking for a quick win that’s somehow going to replace their trade show effort or something. They’re expecting that same kind of short-term marketing model, short-term outcome, and it’s just not really the way it works.”

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Posted: September 25th, 2014 | Filed under: All Posts, Clips | Tags: | Comments Off on 3 Myths about Content Marketing in AEC Firms

How can you tell if an intranet is a community?

“Not all intranets are communities and not all communities are intranets.”

One of the audience members at KA Connect 2014 asked the following question of the Orchestrating Digital Communities session panel:

“Would you define an intranet as a community? And if not, can you migrate an intranet to a community?”

After agreeing that that “Not all intranets are communities and not all communities are intranets,” the panel discussed the differences between analog communities, digital communities, and intranets.

One interesting outcome of the discussion was two ways to tell if intranets are communities or simply information repositories.

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Posted: September 18th, 2014 | Filed under: All Posts, Clips | Tags: | Comments Off on How can you tell if an intranet is a community?

Vanessa DiMauro on the Importance of Great Content to Online Communities

“People come for content and stay for community.”

“People come for content and stay for community” was one of the five secrets Vanessa DiMauro of Leader Networks shared with us in her KA Connect 2014 talk, “Secrets of Great Communities and Community Managers.”

So what makes great online community content great?

Here are three key points from the clip above:

#1: Knowledge Assets Drive Community Membership

“The greatest way to get people to join the community is by having a knowledge asset, something that they really want to be the inspiration for why they join, why they say, ‘Hey, I’m going to check this out and I’m going to commit some time. I’m going to fill out that profile.’ ”

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Posted: September 2nd, 2014 | Filed under: All Posts, Clips | Tags: | Comments Off on Vanessa DiMauro on the Importance of Great Content to Online Communities

KA Connect 2014 Talks Now Available Online

The talks from KA Connect 2014 are now available online.

Enjoy.

Posted: July 28th, 2014 | Filed under: All Posts | Tags: | Comments Off on KA Connect 2014 Talks Now Available Online

Full Program Announced for KA Connect 2014

KA Connect Attendees

KA Connect 2014, our annual conference, will take place at San Francisco’s Yerba Buena Center for the Arts on June 3rd and 4th, 2014.

Senior and emerging leaders from top AEC firms will gather to learn strategies and tactics for building highly connected practices. A wide range of experts will share their knowledge through case studies and panel discussions on the following topics:

  • Building Long-Term Knowledge
  • Orchestrating Digital Communities
  • Where is Technology Headed?
  • Connecting the Built Environment
  • Trends in Web Communications
  • Knowledge Management in Practice
  • Leading a Connected Practice
  • Thought Leadership in the AEC Industry

Attendees will have ample time to network and collaborate with their peers in breakout groups.

We hope you’ll join us.

Register

Posted: April 1st, 2014 | Filed under: All Posts | Tags: | Comments Off on Full Program Announced for KA Connect 2014
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15 Reasons to Attend KA Connect 2014

KA Connect 2014 Mosaic

The A/E Firm Website of 2015
Jason Mlicki, Principal, Rattleback

The 4×4 Model for Winning Knowledge Content
Bill Shander, Founder/CEO, Beehive Media

AEC-APPS: Community as a Competitive Advantage
Nick Holt, Technical Director, Skidmore, Owings & Merrill

Secrets of Great Communities & Community Managers
Vanessa DiMauro, CEO and Managing Partner, Leader Networks

Buildings: The Ultimate Smartphone Accessory
Alex Serriere, Director of Research, TEECOM

Future-Proofing your Design Technology Strategy
Steve Sanderson, Director of Implementation, CASE

What Transportation Can Be: Technology for the Next Generation
Bruce Haldors, President and CEO, Transpo Group

Connect your Future: Building the Connected Practice of Tomorrow
Christopher Parsons, Founder and CEO, Knowledge Architecture

Integrated Knowledge Flow: Enhancing Culture and Practice
Stefnee Trzpuc, Knowledge Management Specialist, BWBR

Change is the New Black: Building a Sharing Culture at
Mead & Hunt

Pat Peyton, Leader of Knowledge Management, Mead & Hunt
Kathy Schumann, Leader of Employee Communications, Mead & Hunt

Scenario Planning: A Creative Tool for Future Strategies
Ray Kogan, President, Kogan & Company

Successful Knowledge Transfer During Leadership Transition
Andy Fry, COO, Magnusson Klemencic Associates

Connecting People with Data
Nick Vlattas, COO, Hanbury Evans Wright Vlattas + Company

The Case for Thought Leadership in the AEC Industry
Bob Buday, Partner, Bloom Group LLC

Join us at KA Connect 2014

KA Connect 2014 will take place at San Francisco’s Yerba Buena Center for the Arts on June 3rd and 4th, 2014.

We’ll be announcing additional speakers and program details over the next several months.

Take advantage of early registration pricing while we plan.

Before February 18th, 2014 $995.00
After February 18th, 2014 $1,195.00
After April 4th, 2014 $1,395.00

Register Now

Posted: January 28th, 2014 | Filed under: All Posts | Tags: | Comments Off on 15 Reasons to Attend KA Connect 2014
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Share Your Story at KA Connect 2014

It’s our fifth year! Over the past four years, more than 140 speakers have shared their stories from the KA Connect stage. We’ve attracted a growing audience of AEC industry professionals from all over the world, with 165 people joining us for KA Connect 2013.

We’re building the program for KA Connect 2014 and seeking great stories about the following topics:

  • Websites + External Communications
  • Content Development + Reuse
  • Intranets + Internal Communications
  • Technology Best Practices
  • Data Visualization
  • Building Knowledge Teams
  • Leading a Connected Practice

A successful KA Connect talk will:

  • Tell a compelling story
  • Make an argument for an idea
  • Teach us something

For examples of talks from previous years, click here.
We will accept submissions for KA Connect 2014 talks on a rolling basis through February 4th, 2014. The sooner you submit your application, the better shot you have at being considered for the program.

Posted: December 9th, 2013 | Filed under: All Posts | Tags: | Comments Off on Share Your Story at KA Connect 2014

Early Registration is now open for KA Connect 2014

KA Connect 2014

KA Connect 2014 will take place at San Francisco’s Yerba Buena Center for the Arts on June 3rd and 4th, 2014.

Senior and emerging leaders from top AEC firms will lead case studies, workshops, panel discussions, and breakout groups on the following topics:

Websites + External Communications
Content Development + Reuse
Intranets + Internal Communications
Technology Best Practices
Data Visualization
Building Knowledge Teams
Leading a Connected Practice

We’ll be announcing speakers and program details over the next several months.

Take advantage of early registration pricing while we plan.

Posted: October 8th, 2013 | Filed under: All Posts | Tags: | Comments Off on Early Registration is now open for KA Connect 2014