“People come for content and stay for community.”
“People come for content and stay for community” was one of the five secrets Vanessa DiMauro of Leader Networks shared with us in her KA Connect 2014 talk, “Secrets of Great Communities and Community Managers.”
So what makes great online community content great?
Here are three key points from the clip above:
#1: Knowledge Assets Drive Community Membership
“The greatest way to get people to join the community is by having a knowledge asset, something that they really want to be the inspiration for why they join, why they say, ‘Hey, I’m going to check this out and I’m going to commit some time. I’m going to fill out that profile.’ ”
#2: Knowledge Assets Must Be Unique
“The content in the community needs to be unique, something they can’t get elsewhere.”
#3: Knowledge Assets Should Be Derivative of Community Member Experiences
“Most importantly, the best content for knowledge communities are those that are derivative of the user’s experiences. They’re there because they want to hear what their peers and experts have to say on a topic. Using the power to convene and creating those knowledge assets, as the derivative of their experience is very, very powerful.”
Want to learn more?
Watch Vanessa DiMauro’s full KA Connect 2014 Talk “Secrets of Great Communities and Community Managers” and/or the full panel discussion on “Orchestrating Digital Communities”.