Jim Wheeler on the Marketing Impact of Giving Research Away

Jim Wheeler at KA Connect 2012

Over the last 20 years, Ayers Saint Gross has built a database of master plans and campus statistics on over 200 of the largest colleges and universities in the country. The database, which Ayers Saint Gross calls “Comparing Campuses,” is an invaluable resource for campus architects, facilities planners, and design firms.

So how much does Ayers Saint Gross charge for access to Comparing Campuses?

Nothing.

In this 16-minute talk, Jim Wheeler tells the story of bringing Comparing Campuses to life, including why he believes the marketing benefits of openly sharing research, even with competitors, far outweigh any potential downsides. 

Posted: June 6th, 2012 | Filed under: All Posts | Tags: | Comments Off on Jim Wheeler on the Marketing Impact of Giving Research Away

Comments are closed.