A Really, Really Smart Way to Get Senior AEC Firm Leaders to Start Sharing Knowledge on a Social Network

How do we get our senior leaders to start sharing knowledge on social networks?

It’s a great question, and not just for marketing directors and intranet managers. Most of the senior leaders of architecture and engineering firms we talk to at Knowledge Architecture want to share their knowledge on LinkedIn, the company blog, and intranet. However, they have two very valid concerns which need to be addressed:

1) How do I know what knowledge of mine is valuable?
2) Where will I find the time?

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Posted: October 9th, 2014 | Filed under: All Posts, Clips | Tags: | Comments Off on A Really, Really Smart Way to Get Senior AEC Firm Leaders to Start Sharing Knowledge on a Social Network

3 Myths about Content Marketing in AEC Firms

We asked the panelists in the Trends in Web Communications Panel Discussion at KA Connect 2014 to describe the biggest myths about content marketing in AEC firms. Here’s what they had to say.

Myth #1: Content Marketing Generates Immediate Results

“The time it takes to get from committing yourself to offering original content and trying to make that content become meaningful and valuable to the time you’re going to see substantial business outcomes from it can be quite long.

Usually we tell clients it is a three-year window before you start to see the types of business outcomes that you really would like to get from a [content marketing] effort. You’re building something that’s long term and sustainable. I think that sometimes clients are looking for a quick win that’s somehow going to replace their trade show effort or something. They’re expecting that same kind of short-term marketing model, short-term outcome, and it’s just not really the way it works.”

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Posted: September 25th, 2014 | Filed under: All Posts, Clips | Tags: | Comments Off on 3 Myths about Content Marketing in AEC Firms

How can you tell if an intranet is a community?

“Not all intranets are communities and not all communities are intranets.”

One of the audience members at KA Connect 2014 asked the following question of the Orchestrating Digital Communities session panel:

“Would you define an intranet as a community? And if not, can you migrate an intranet to a community?”

After agreeing that that “Not all intranets are communities and not all communities are intranets,” the panel discussed the differences between analog communities, digital communities, and intranets.

One interesting outcome of the discussion was two ways to tell if intranets are communities or simply information repositories.

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Posted: September 18th, 2014 | Filed under: All Posts, Clips | Tags: | Comments Off on How can you tell if an intranet is a community?

Vanessa DiMauro on the Importance of Great Content to Online Communities

“People come for content and stay for community.”

“People come for content and stay for community” was one of the five secrets Vanessa DiMauro of Leader Networks shared with us in her KA Connect 2014 talk, “Secrets of Great Communities and Community Managers.”

So what makes great online community content great?

Here are three key points from the clip above:

#1: Knowledge Assets Drive Community Membership

“The greatest way to get people to join the community is by having a knowledge asset, something that they really want to be the inspiration for why they join, why they say, ‘Hey, I’m going to check this out and I’m going to commit some time. I’m going to fill out that profile.’ ”

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Posted: September 2nd, 2014 | Filed under: All Posts, Clips | Tags: | Comments Off on Vanessa DiMauro on the Importance of Great Content to Online Communities

4 Tips for Facilitating Great Online Discussions from Stephen Hardy of MindMixer

MindMixer provides communities with online engagement tools that allow them to have more productive, collaborative conversations. 700 communities around the world use MindMixer to connect over 1 million participants online.

Stephen Hardy, MindMixer’s Chief Product Officer, shared his insights for building thriving online communities at KA Connect 2014. In this clip, Stephen shares four tips for community managers looking to drive more engaging discussions:

#1: Don’t Be Afraid to Ask Detailed Questions

Stephen Hardy 2014 Be Descriptive
“We kind of assumed that you’d want to be short and sweet and get right to the point (when phrasing discussion topics). What we found is longer questions indicate more investment on your part in really wanting good answers.”

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Posted: August 20th, 2014 | Filed under: All Posts, Clips | Comments Off on 4 Tips for Facilitating Great Online Discussions from Stephen Hardy of MindMixer